Trial Lawyer Tip: Don't Take Losers

There I was, reading an ABA Journal article on how Stephen Susman, contingent-fee business trial lawyer extraordinaire, green with envy, when I spotted this gem:
Every lawyer in the firm votes on whether to accept cases pitched by others in the firm. They don't take possible losers, or those without significant profit potential.
Really? Then I guess they don't take any cases at all. Why would you ever hire a lawyer if you have a case with a significant profit potential that's impossible to lose?

As with any business, you always need to recognize what value you are providing the customer. Either the most profitable firm in the country offers no value at all, or the author didn't quite get the message...
Posted on February 11, 2008 by Maxwell Kennerly
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