Tag Archives: Lawyer Marketing

Jamie Casino and The Super Bowl Ad: Just Because You Can Doesn’t Mean You Should

Soon after the Super Bowl concluded, I received an email from a college classmate, addressed to me and another attorney from our class: “Did you guys see this Super Bowl ad that ran only in Georgia last night? As attorneys, perhaps it speaks to your own professional pride.” The link was to personal injury attorney Jamie Casino’s two-minute tale of sin and redemption (with a prominent flaming sledgehammer), described variously as “the Most Insanely Epic Super Bowl Ad Last Night” (Slate) and “Ridiculously Badass” (Adweek) and “Batshit Amazing” (Deadspin).   Four points come to mind.   First, the ad was ... Continue Reading

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The Florida Bar Sued For Prohibiting Lawyers From Having Opinions

When I saw it, I had to double-check to see if it was a joke. The report said the Florida Bar  precluded a law firm from posting on its blog remarks like, “[the days] when we could trust big corporations … are over,” “Government regulation of … consumer safety has been lackadaisical at best,” and “when it comes to ‘tort reform’ there is a single winner: the insurance industry,” because such statements of opinion are not “objectively verifiable.” If that was the rule everywhere, then the ABA Journal’s list of top blawgs would be very dull indeed.   Could that ... Continue Reading

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Doing The Best You Can As A Writer (Thoughts On The ABA Journal’s Blawg 100)

On Monday, the ABA Journal released its 6th annual “Blawg 100,” this time including your’s truly’s little home on the Internet. It is, to use the term I used two-and-a-half years ago to describe the benefits of writing a legal blog, “more pie,” and I’m always happy to receive more pie. If you’ve found my blog useful in your practice in the past, or just an interesting read, I’d be much obliged if you stopped over there and voted for me in the “Trial Practice” category. (As an aside, Pennsylvania lawyers cleaned up in the Trial Practice and Torts categories — four honorees combined, ... Continue Reading

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Ethics, Civility, And The Aggressive Lawyer

You don’t have to go far to find a lawyer referring to himself or herself as “aggressive” or “tenacious” (though I have yet to see ads for a “bellicose” or “obstinate” lawyer). It’s not as common to see animals known for aggression (like the Honey Badger) since the Florida Supreme Court said it was an ethical violation for a law firm’s television commercials to make reference to pit bulls in The Florida Bar v. Pape, but there are still plenty of "bulldog lawyers" out there.   It's not hard to see the intent behind self-described “aggressive” lawyers, who tend to ... Continue Reading

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The Black Swan Solo Practice Business Model That Will Bankrupt You

There is no shortage of information on the Internet about how to start a solo or very small law practice, perhaps because there are too many recent law graduates unable to find firm jobs and so become “suddenly solo” young lawyers, and I don't mean to add more general advice to that big pile. I’ve never been a solo practitioner; I am, however, responsible for my own cases and accountable for my own revenues and expenses, and I have also seen my fair share of other lawyers who struck out to be solos and then, well, struck out.   In ... Continue Reading

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The Lawyer As Ambulance Chaser

Few insults draw the ire of personal injury lawyers like “ambulance chaser.” Unlike “trial lawyer,” which business interests have been trying to turn into a slur for years — despite the fact that the term means little to non-lawyers and, among lawyers, can be a compliment for both plaintiff’s and defendant’s counsel — “ambulance chaser” is unambiguously derogatory, implying a mixture of greed, desperation, and exploitation. The term is doubly insulting because it strikes at the part of our work that is the most emotionally challenging and is the source of our greatest pride: the fact that we are trying ... Continue Reading

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Horace Hunter And The Sham Lawyer Advertising Disclaimer

The legal blogosphere spent a good deal of time discussing Horace F. Hunter last October, when the Virginia State Bar sanctioned him for the terrible ethical violation of truthfully describing his own successes — which were all a matter of public record — on his blog. Said the Washington Post: Bar authorities contend the blog constitutes advertisement and should include a disclaimer saying it’s an ad. Hunter argues the blog is news and commentary, and the bar’s attempt to get him to tack on a disclaimer is a violation of his First Amendment rights. At least that's what all of ... Continue Reading

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How To Excel At The Basics As A Young Litigator

A year ago, I posted the Young Lawyer’s Guide To Legal Marketing. My thoughts haven't changed, i.e., find a mentor and then "build your practice the way you’d built a cake store or a plumbing business: through superior quality, exceptional customer service, making calls and wearing down your shoe leather. Get your name out there and make sure it’s associated with quality." And be generous with your time. Within that post I quoted another article with ten lawyer marketing tips for young attorneys, which began with "#1 - Excel at the Basics." Let's elaborate on how young litigators improve their "basics." 1. What Not To Work ... Continue Reading

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The Benefits Of Being Generous With Your Time

Yesterday, a pizza. A few weeks ago, a bouquet of flowers. A few months ago, a pound of yerba mate with a calabash gourd and a bombilla. And a bunch of thank you notes. As a lawyer, I like to think that my work solves people's problems or at least makes things a little better, but the pizza, bouquet, and yerba mate were all gifts I received from people whose problems I did not solve. There's a nice take-out-only pizza and hoagies around here, and one day a few months ago the owner asked me, you're a lawyer, right? I ... Continue Reading

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Chamber of Commerce Swings And Misses At Plaintiffs’ Lawyer Advertising

Just when I was going to write a substantive post about a recent New Jersey Supreme Court opinion, the leading propagandist for the Fortune 500, the U.S. Chamber of Commerce, came in and released a new report about online advertising by trial lawyers. Tort reform and lawyer marketing in one article? I can't miss that. (An aside: don't kid yourself that the U.S. Chamber of Commerce cares the slightest bit about small business. The Chamber is the most anti-free-market lobbying group in the country, an organization dedicated to ensuring the biggest corporations in the country stay that way, squashing small ... Continue Reading

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