A telling anecdote from Seth Godin:

Greg sent me an article about a bridge in Folsom. $117 million spent, it needs a name.

How about "Johnny Cash"? He’s famous, he made Folsom famous, he’s dead, his daughter said yes, he has fans, they need tourists… you get the idea.

City Council votes 4 to 1 against.

The two key money quotes:

“Why would we promote a prison? We are known for a lot more things than the prison.”

and my favorite:

In regards to the Folsom Lake Crossing name, King said “just about everybody I’ve talked to is happy.”

Here’s the takeaway: If you are willing to satisfy people with good enough, you can make just about everybody happy. If you delight people and create change that lasts, you’re going to offend those that hate change in all its forms. Your choice.

In a month you’ll have forgotten why you think the people of Folsom are boring and backwards, but you’ll still continue to think it.

Big mistakes linger for a long, long time.